Rtd The Best 2025. Despite a slower summer for major hard seltzer brands, the iwsr forecasts that hard seltzers will remain the primary driver of the rtd category, driven largely by consumer. Rtd volumes have been growing faster than any other major drinks category since 2018 and are expected to significantly outperform the wider beverage alcohol market over the.

This underlines the importance of building loyalty with. And what’s next for a category that pushes the boundaries of the alcoholic beverage landscape?